The Mission Behind the Brand

Built for the called. Inspired by the Twelve.
Every piece we design is a reminder that you were chosen—called to live with purpose, not comfort.“You did not choose me, but I chose you and appointed you so that you might go and bear fruit.”
— John 15:16

Product mockup

Drop 1: Simon

The First to Follow Inspired by Simon Peter—the bold, imperfect fisherman who...

This is more than apparel. It’s a response to the call.Inspired by the twelve disciples, The Calling is the heartbeat behind Chosen XII—a reminder that we’ve been set apart to live boldly, love deeply, and follow Christ with everything.